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There are a lot of new humanist
sans serif typefacess, but they’re not based in the true humanist
or Venetian forms of Jenson, et al., but in the oldstyle forms of Griffo
and Garamond.
I wanted to design a sans that specifically
used the Venetian style forms. Using Jenson as a model was difficult
due to the small x-height and the calligraphic foundation of the face.
I finally decided to use the University of California face designed
by F. W. Goudy. This is a Venetian humanist style face with more modern
attributes and less calligraphic feel to it (despite the fact that Goudy
calls it oldstyle).
The resulting sans serif face is more
aesthetically appealing and less quirky. It has a better flow from character
to character due to it's basis in calligraphic form, though it never
tries to look calligraphic.