Floridium grew out of an affection for the old wood types of the 1800s. Painters Roman* was the initial inspiration. It was the source for the ‘banana’ and ‘snake head’ serifs. Floridium is sophisticated and modern while keeping the original personality of the 19th century types.
The name resulted from a trip to Miami while the initial drawings were being made. Not the best way to name a typeface, but while we were in Miami Beach there was this tall blond in a bright yellow bikini sitting on this bright yellow Porsche and...